This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
"You know why I know they're working?" said Turner, speaking Wednesday at Microsoft's Worldwide Partner Conference in New Orleans. "Because two weeks ago we got a call from the Apple legal department," said Turner.
One 60 second spot that debuted earlier this year during the NCAA "March Madness" basketball games features a thrifty consumer named Lauren, who's out to purchase a laptop for under $1,000.
Lauren's first stop is an Apple Store in Southern California, from which she emerges empty-handed. "I would have had to double my budget," complains the twenty-something redhead. Lauren then heads for a big box electronics retailer, where she buys a Windows-powered HP Pavilion laptop for $699.
Most Macs, including the MacBook Air and MacBook Pro, sell for well above $1,000. "I'm just not cool enough to be a Mac person," Laura deadpans at the end of the spot.
Turner said Apple's legal eagles tried to depict the ads as inaccurate.
"'Hey, you need to stop running those ads, we lowered our prices,'" Turner quoted Apple's attorneys as saying. "They took like $100 off or something," said Turner. "It was the single greatest phone call in history that I've ever taken in business," he added.
The ads represent Microsoft's latest attempt to burnish its staid reputation and counter Apple's image as the brand of choice for hipsters and trendsetters. Microsoft last year ran a series of spots that featured company chairman Bill Gates and comedian Jerry Seinfeld. The ads, however, were widely panned as inscrutable.
InformationWeek Analytics is conducting a survey on Windows 7 adoption, to determine whether users are sticking with XP or investigating Mac OS, Linux or virtual desktops. The poll takes 5 minutes to complete; please participate by clicking here, through July 25.
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
IT 2020: A Look AheadAre you ready for the critical changes that will occur in 2020? We've compiled editor insights from the best of our network (Dark Reading, Data Center Knowledge, InformationWeek, ITPro Today and Network Computing) to deliver to you a look at the trends, technologies, and threats that are emerging in the coming year. Download it today!