Google Chrome Browser Blurs OS Lines - InformationWeek
Software // Operating Systems
01:25 PM
Connect Directly
How Upwork Cut Zero-Day File Attacks by 70%
Oct 05, 2017
Upwork has millions of clients and freelancers that have to upload and download many files to and ...Read More>>

Google Chrome Browser Blurs OS Lines

Google talks about Chrome OS and the Chrome browser as though they're different products, but they continue to converge. Witness the new rich notifications feature.

Google I/O: 10 Key Developments
Google I/O: 10 Key Developments
(click image for larger view and for slideshow)
Google's Chrome browser and its Chrome OS will soon be getting more elaborate notifications, capable of displaying images, interface variation and interactivity.

Google calls these messages "rich notifications," which makes sense given the usage of the term "rich media," favored by Adobe as a way to differentiate Flash content from the Web content, back before Web content caught up.

"Rich" isn't really a good adjective in this context because it's associated with monetary wealth at least as much as complexity. But presumably alternative nomenclature like "elaborate notifications" didn't quite roll off the tongue. And perhaps there's some truth in the terminology: "rich notifications" could conceivably cost more to create (in terms of developer time) than "poor notifications."

[ Google, among others, is trying to take advantage of Apple's shortcomings. Check out 7 Slick Siri Alternative Apps. ]

In a blog post for developers, Google software engineer Justin DeWitt said rich notifications are available in the latest Chrome for Windows beta, dev channel builds on ChromeOS, and will soon be available in Chrome for OS X and Linux.

"Rich notifications include full-bleed icons and space to convey a headline and short message," DeWitt said. "Additionally, they enable you to create action buttons and respond to clicks right within your app, empowering your users to do anything they could do within the app's UI itself."

Notifications that contain images and interactive buttons appear to have value as a way to improve the user experience, but they also represent encroachment on the operating system as the software layer that handles interaction outside of apps. That's not really unexpected given that Chrome OS is an operating system, but it may be surprising for those who still think of Google's Chrome browser is just another Web browser.

Google talks about Chrome OS and Chrome as though they're different products, but really they overlap significantly and they're continuing to converge. The major commercial operating system vendors, Apple and Microsoft, have long worried that Web technology has the potential to marginalize native operating systems and have taken steps to prevent that. But it may be too late, assuming neither Apple nor Microsoft wants to invite antitrust scrutiny.

The emergence of rich notifications is a relatively minor trespass on operating system territory. Chrome packaged apps represent a more substantial tour of the lawns maintained by Apple and Microsoft: They are Web apps that run outside the browser. They don't threaten OS X and Windows directly because computer users not using Chrome OS still need to boot into an operating system. But they're capable of handling so much user interaction that the underlying operating system becomes irrelevant: All roads lead to the Web.

The performance of Web apps, the clumsiness of Web app UI, offline functionality and network bandwidth have all limited the competitiveness of Web apps. But those issues are being resolved as Web technology marches onward.

On mobile devices, native apps have thrived at the expense of Web apps, but even there, the competition is closer than it appears. Web apps can compete with native apps in most circumstances if properly coded. And the discovery and monetization advantages of native apps have diminished as the supply of native apps has exploded. With an efficient distribution mechanism in the form of Web app stores and packaged app installation from websites, the Web can regain lost ground.

Chrome's rich notifications carry a message: The browser is the operating system.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
5/29/2013 | 1:26:58 PM
re: Google Chrome Browser Blurs OS Lines
Kind of scary thinking that a company that makes all of its money off of collecting information from its customers - in order to then pitch advertising to them - is also wanting to "do you a favor" by becoming the gatekeeper of your accounts and passwords.
A Big Nerd That Eats Toblerone
A Big Nerd That Eats Toblerone,
User Rank: Apprentice
5/28/2013 | 6:08:08 PM
re: Google Chrome Browser Blurs OS Lines
Chrome is based off the Chromium project, which is the project that Google used to make an OS, so it is literally based of Chrome OS and literally is just a stripped down version of it.
Deirdre Blake
Deirdre Blake,
User Rank: Apprentice
5/28/2013 | 3:41:43 PM
re: Google Chrome Browser Blurs OS Lines
I saw an ad for Chrome before a film at the theater over the holiday weekend, and what was it touting? The ability to remember passwords for all your accounts across all your devices!
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll