Microsoft Gives Details For Its App Store - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Operating Systems
News
3/31/2009
12:58 PM
50%
50%

Microsoft Gives Details For Its App Store

The software maker will let users pay for mobile apps with credit cards or bill their carriers, and developers will be able to offer free upgrades for their products.

Microsoft is readying its App Store competitor, and the software maker fleshed out some of the details for its Windows Marketplace for Mobile.

The virtual store will enable users of Windows Mobile smartphones to browse, buy, download, and install mobile apps over the air. This will put Microsoft's mobile platform on par with Apple's App Store, Google's Android Market, and Research In Motion's upcoming App World.

Microsoft's application market will offer a 24-hour window for users to return apps, which has been a missing feature in Apple's store. Windows Mobile users also will have the ability to pay via credit card or be billed through their carrier.

The carrier payment option could be a coup for Microsoft, as it enables customers to quickly purchase apps without having to fumble through multiple payment menus. One of Apple's greatest strengths with the App Store is that it's tied into the iTunes juggernaut, and many iPhone users already have accounts with credit cards set up. The Android Market and BlackBerry App World will rely on Google Checkout and PayPal for payment, and it's unclear how quickly consumers will use those services for buying apps.

Microsoft also changed the way it charged developers for updating applications, as it was going to charge content creators $99 a year for up to five apps in the marketplace, plus $99 for each additional app over that limit. Originally, the five-app limit would include updates to programs, essentially making it very expensive for developers to continually update and improve their apps.

But Microsoft said Tuesday that developers will be able to update apps for free without counting against their limit.


Thinking about building next-generation mobile apps? Learn about unified communications at TechWeb's VoiceCon Orlando, March 30 to April 2. Join us (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Strategies You Need to Make Digital Transformation Work
Joao-Pierre S. Ruth, Senior Writer,  11/25/2019
Commentary
Enterprise Guide to Data Privacy
Cathleen Gagne, Managing Editor, InformationWeek,  11/22/2019
News
Watch Out: 7 Digital Disruptions for IT Leaders
Jessica Davis, Senior Editor, Enterprise Apps,  11/18/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Slideshows
Flash Poll