Re: Microsoft suffering from Apple envy?
I can't completely agree with that. Microsoft a consumer company? Seriously? No, they are a business oriented company, and that's what they have always done best.
Their problem is that they think they need to also be a consumer company, but they have never shown any understanding of the consumer market. People bought Microsoft OS machines because that's what they used at work, could get free software from their employers (or otherwise), and knew how to use it (again, from work). Those days are over.
The entertainment division has now lost an accumulated $12 billion, or more, since the first XBox went on sale, despite Microsoft's attempts to conceal those losses over the years with mergers with profitable divisions, and now, the licensing fees from Android.
Bing has also lost billions.
First, Windows Mobile failed, and now Win Phone is doing poorly. Even though a few small EU countries are finding some success with it, worldwide marketshare is still just around 3.5%, about what it is in its home market here. Microsoft is losing money on this too. It's questionable as to whether the acquiring of Nokia's phone division will work out. How many of those customers are buying Win Phone because it is a Nokia product, and they have loyalty to Nokia, and how many are buying them them purely because they are a Win Phone product? This is something we may not know for at least 18 months, when Microsoft loses the right to use the Nokia brand name. Unless, of course, sales drop before that.
In fact, every area that could be said to cater to consumers has lost vast amounts of money, and continue to do so.
Despite what some "analysts" say, Microsoft should rid themselves of this despoiled vision of being a consumer powerhouse, and concentrate on their successful areas in business. Yes, they will be a smaller company. But they will also be a much more focussed and therefor, profitable one.