Re: What's new, Microsoft?
Tom: I think Microsoft it playing the long game here, something it has done well before when it followed Apple into the Windows market. Remember, Microsoft didn't start the mouse market, but it dominated it. The performance of the Nokia phone until now has been a good test, but just a hint of what might be possible when Microsoft puts its full heft behind the venture.
I do not expect a closed market -- Microsoft has always believed in an open market. (It made Office for Mac, and even bailed out Apple back in '97.) Instead, I think it wants to set the standard for those who license Windows for phones. (The Surface does that for tablets, but there are other Windows tablets, including some nifty new ones just in time for the holidays.) If no others measure up, then Microsoft will dominate, but I think it would prefer to see other players compete in hardware -- just as it has always done.
The question for me is not whether Windows phones will capture more than one-third of the market, it's how long Microsoft plans to take in achieving that goal. What do others think?