Re: Microsoft NYC Flagship Opens Oct. 26
Holy canolie, five floors!? I'm having trouble thinking of enough Microsoft products to fill all that space. I have no doubt that they exist, though, and as you said, it gives them plenty of extra for special features and events. That's the whole idea here, right; to make Microsoft a brand people relate to again. Microsoft stores always seemed like a smart investment to me; they can leverage their additional products (re: gaming) to make it more than a 'computer store'. I always walk by my local Microsoft store seeing people trying out full-body experiences with the Kinect, or messing around with huge Surface displays. It makes the store look inviting and boisterous. No doubt the new store will have this five-fold.