Microsoft Offers Windows 7 Freebies - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Operating Systems

Microsoft Offers Windows 7 Freebies

Twitter followers eligible for pizza, candy, and other giveaways in weeks leading up to launch.

Microsoft has turned to social media to ramp up the hype around Windows 7, offering Twitter users a chance to win free pizza, candy, and other prizes in the weeks prior to the operating system's formal launch on Oct. 22nd.

Windows 7 screen shot
(Click for larger image and for full photo gallery)

"Throughout the next 7 weeks, @mswindows will be giving away prizes all based on the number 7 (for Windows 7," wrote Brandon LeBlanc, Microsoft's in-house Windows blogger, in a post Friday. "Make sure you're following @mswindows and tell them Brandon sent you," wrote LeBlanc. "Oh, and watch for the official #WinWin7 hash tag too," he added.

Microsoft delivered seven "piping hot" pizzas over the weekend to seven Twitter followers, LeBlanc said, and will continue with the giveaways up until Windows 7's launch date. On Tuesday, Microsoft's Twitter team was doling out free candy. Twitter users "Kyaizen", "dolls123", and "sheil1" appeared to be among the lucky recipients.

The social media campaign and other Windows 7 promotions aren't surprising, as Microsoft is desperate to avoid a repeat of the Vista debacle. Vista, Windows 7's direct predecessor, was unpopular with many users and was virtually shunned by the enterprise market. Complaints included Vista's intrusive security measures, incompatibility with older software, and heavy horsepower requirements.

Early reports indicate Microsoft has solved many of those issues in Windows 7. The software maker has provided few details about Windows 7 launch events, but the company is expected to hold at least one high-profile gathering in New York City.

The full version of Windows 7 Home Premium is priced at $199, with an upgrade from Vista or XP costing $119. The full version of Windows 7 Professional is $299, with upgrades going for $199. Windows 7 Ultimate is priced at $319, with the upgrade version at $219.

Upgrading from XP to Windows 7? Here's a step-by-step guide.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Get Your Enterprise Ready for 5G
Mary E. Shacklett, Mary E. Shacklett,  1/14/2020
Modern App Dev: An Enterprise Guide
Cathleen Gagne, Managing Editor, InformationWeek,  1/5/2020
9 Ways to Improve IT and Operational Efficiencies in 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/2/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Flash Poll