Microsoft's October Event: Surface Pro 4, New Lumia Phones? - InformationWeek

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8/20/2015
05:36 PM
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Microsoft's October Event: Surface Pro 4, New Lumia Phones?

Reports suggest Microsoft is planning a large-scale October launch event with a focus on new hardware that may include the Surface Pro 4 and new Lumia smartphones.

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Angelfuego
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Angelfuego,
User Rank: Ninja
8/21/2015 | 9:59:44 PM
Re: Competition
@mak, I agree. Co mpetition is a good thing, especially for the consumers. I didn't see any pics of the new Lumias. I can't wait to see it!
Brian.Dean
50%
50%
Brian.Dean,
User Rank: Ninja
8/21/2015 | 9:11:11 PM
Expansion
According the data from Gartner, 43.3% of the smartphone hardware market is controlled by the "others". The "others" do not include LG, Huawei or Lenovo. 43.3% is larger than, the combined share of Samsung and Apple that is 24.7% and 15.4%, respectfully. I think that Microsoft might be able to expand if it researches the operations of this segment.

As for the software part, Windows only has 2.8% of the market share. It will be interesting to see if Windows 10 manages to change the equation.
Brian.Dean
50%
50%
Brian.Dean,
User Rank: Ninja
8/21/2015 | 8:36:10 PM
Re: Competition
It is an interesting idea, I feel that employing the name Nokia and Windows (not Microsoft) will enable it to capture a small part of the smartphone market and it will also be able to convert the feature phone market (the little that remains of it).

Any value that can be extracted through branding should be employed. However, at the end of the day the battle will take place on the spec and price point.
Stratustician
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50%
Stratustician,
User Rank: Ninja
8/21/2015 | 1:51:59 PM
Re: Competition
I agree.  I personally love the Lumia devices, especailly in the past where we saw some great technology around imaging, especially for the cameras.  Does it make sense to keep Lumia as the name vs Microsoft?  I think so, since often the OS and the device are viewed as separate by the smartphone market, especially with so many different manufacturers building devices for mainstream platforms like Android and Windows Phones.  By removing the Microsoft "package" and simply saying "Lumia is powered by Microsoft" it won't lose out on folks looking for a Windows device, but Microsoft can still differentiate itself from the hardware since they seem to want to keep that one step removed.
mak63
50%
50%
mak63,
User Rank: Ninja
8/20/2015 | 11:49:34 PM
Competition
Can the newest Lumias, running on Windows 10 Mobile, help Microsoft regain some of its smartphone market share?
I hope so. Competition is a good thing. But the way. I checked some pics of the new Lumias, they look neat. Nonetheless, I think Microsoft should put Nokia as a brand name on the frame, and not Microsoft.

Anyone agrees with that?
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