Pretty strong statements
The internet is divided on this issue. With publishers on one side and the users on the other.
One of the un-intended casualty of ad nauseum can be the free website itself. Users can access a website free because someone else (mostly the advertiser) is sponsoring. With ad ratings not reliable, advertisers will pull out. When advertiser pulls out, the free website model is on the risk of collapse unless there is a strong alternate proven viable business model.