Microsoft's Nadella: Productivity Is Our Soul - InformationWeek

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7/16/2014
01:55 PM
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Microsoft's Nadella: Productivity Is Our Soul

Microsoft CEO Satya Nadella promises Worldwide Partner Conference audience that productivity tools will top the company's priorities in the age of mobile and cloud.

another Microsoft product, the Delve feed would be passively generated in the background. As an alternative to search as a mode of finding information, Delve is a way of tapping the "ambient intelligence" of a workplace.

"Still, search starts with the assumption that you know what you're looking for," Nadella explained.

Reacting to continued complaints that the company is emphasizing mobile to the detriment of desktop users, Microsoft showed how Windows 8.1 adds features that cater to keyboard-and-mouse interaction. While the event did not feature a demo of Windows 9, one of the speakers who preceded Nadella, VP of Windows marketing Tony Profit, flashed up a screen shot of the Start Menu that will reappear in the next version of the desktop operating system, which he promised will be "like the old one but better," with integration for Live Tiles and Modern apps. In the next incarnation, Windows apps will be capable of being tiled or layered side-by-side with traditional Windows applications.

Microsoft CEO Satya Nadella at the Worldwide Partner Conference 2014
Microsoft CEO Satya Nadella at the Worldwide Partner Conference 2014

For big data and Internet of Things, Nadella showed an application created for ThysenKrupp AG, a global elevator maker, that can track the maintenance status of all the elevators in operation across a site or a region, warn when they need attention, and begin to predict how frequently they should be scheduled for maintenance in the future. The sample app, which visualized elevator operations across the Seattle Seahawks' Virginia Mason Athletic Center, displayed the data visually on a map of the complex, tapping machine learning algorithms running in the Azure cloud. A related demo showed how to build an application to make use of cloud data using the Project Siena rapid application development tool Microsoft has in beta.

"This is not about building things with a RAD tool -- it's about enabling the entire organization to build applications on the edge using those APIs," Nadella said. Partners should also start thinking about what they could build using those kind of resources, he added.

Because this was a partner event, Nadella and his team also spent a lot of time assuring conference attendees that this strategy will prove productive and profitable for them. Nadella told the partners that they energize him. "That's the inspiration, that's the confidence with which we move forward to this mobile-first, cloud-first world," he said.

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David F. Carr oversees InformationWeek's coverage of government and healthcare IT. He previously led coverage of social business and education technologies and continues to contribute in those areas. He is the editor of Social Collaboration for Dummies (Wiley, Oct. 2013) and ... View Full Bio

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jries921
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jries921,
User Rank: Ninja
7/17/2014 | 1:45:29 PM
Wrong slogan
The right one would be "the customer comes first".

 
David F. Carr
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David F. Carr,
User Rank: Author
7/16/2014 | 8:58:58 PM
Re: Windows Phone still a bust
OpenOffice and Google Docs can be hard to love when the people you're collaborating with are on MS Office, and the file conversion feature doesn't quite cut it.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
7/16/2014 | 4:58:20 PM
Re: Windows Phone still a bust
True, Office's iron grip on the computing world is a bit baffling. It's not that good. I think Microsoft does have have some great productivity tools in place like Lync, Skype, Yammer, and Sharepoint, if Sharepoint is managed well. The problem has been packaging all these tools in a clear narrative. Ballmer could never do it well, but it seems to be Nadella's mission.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
7/16/2014 | 4:45:37 PM
Re: Windows Phone still a bust
>Microsoft has great productivity software

Widely used, yes. But great, I'm not so sure. Office is okay. But there's something wrong with the fact that I've paid for more or less the same word processing program every two or three years since 1989. Frankly, it's baffling that Office is so entrenched and that efforts to challenge it haven't really succeeded. I suppose it's my fault for not loving Linux and OpenOffice more.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
7/16/2014 | 3:32:06 PM
Windows Phone still a bust
Microsoft has great productivity software and cloud platform in Azure. And it appears it'll keep pushing aggressively in that direction to its "soul." But I don't know how Microsoft makes headway in mobile when their mobile OS remains an also-ran. Windows Phone has been around in its rebooted form for almost four years now, and market share is still, what, 5% at best. Are WIndows Phones in some sort of long game that I don't understand? Where's the growth?
Laurianne
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Laurianne,
User Rank: Author
7/16/2014 | 2:34:15 PM
Low risk
Nothing risky here from Nadella. I wonder if partners were looking for something bolder given today's Apple-IBM news.
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