Re: Why half haven't upgraded - maybe?
I think you have a point. Microsoft's Windows branding is still a bit confusing. After it became clear "Windows 8" was toxic from a PR perspective, they started using "the new Windows" and "the new Windows, with Office." I'm not convinced the average Windows 8 user realizes that these commercials are advertisements for an updated version, rather than an attempt to repackage the version they already have. Updating through the Windows Store vs. Windows Update is also a point of confusion. At least when it moves to Windows 9, Microsoft gets to sort of re-start everything, from a brand perspective. Unless they really shock everyone and stupefyingly decide "Threshold" will be called Windows 8.2.