10 Cool Social Media Monitoring Tools - InformationWeek
IoT
IoT
Software // Social
News
8/11/2011
12:34 PM
InformationWeek
InformationWeek
Slideshows
50%
50%

10 Cool Social Media Monitoring Tools

How is your company's social media presence affecting the bottom line? Check out these mostly free services that help gauge individual or company impact on networks including Facebook, Twitter, and Google+.
Previous
1 of 10
Next


Built into Facebook is Facebook Insights, which provides data on user interaction with your Page, demographics, and performance over time. Only Page administrators, application owners, and domain administrators can view Insights data for the properties they own or administer. Insights is a free service for all Facebook Pages and Facebook Platform applications and websites.

The key with any of these social media monitoring tools is using them to read between the lines. Some of these tools do it for you--connecting dots between hard numbers to draw conclusions--and some require you to do some or all of the dot connecting yourself. In fact, that's the basic difference between monitoring and listening. Monitoring is a matter of gleaning hard data; listening is taking that data and looking at it--over time--through the lenses that are relevant for your company. According to JoAnna Dettmann, co-founder of digital marketing firm tSunela, "By listening to what target audiences are saying, you have this unparalleled opportunity to respond to their comments and criticisms and make strategic changes based on this feedback. It is a 24/7 focus group, test market discussion and comment box rolled into one."

This list of social media monitoring tools is by no means comprehensive, but does provide some suggestions for (mostly)low-barrier-to-entry monitoring applications.

RECOMMENDED READING:

14 Leading Social CRM Applications

Enterprises Slow To Adopt Social CRM

Facebook For Business: 5 Lessons Learned

Flock Browses All Your Social Connections

RockMelt Boosts Facebook, Twitter Integration

Broadvision's Clearvale Express Offers Free Social Media Capabilities

Desktop Twitter Programs Revealed

Top 20 Apps For Managing Social Media

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 10
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
mtarnawska
100%
0%
mtarnawska,
User Rank: Apprentice
2/19/2015 | 9:33:42 AM
Brand24
Hello, great post and those tools are pretty amazing. You should consider adding Brand24 to the list though. It has excellent social media monitoring and analytic capabilities 
Sarah76
50%
50%
Sarah76,
User Rank: Apprentice
1/9/2015 | 11:04:28 AM
Great list
Great List! I advice you also SocialWin, a very useful tool to measure Engagement and ROI of your page On Facebook, Twitter and Youtube.
WBOSMA210
50%
50%
WBOSMA210,
User Rank: Apprentice
8/17/2011 | 6:28:06 AM
re: 10 Cool Social Media Monitoring Tools
one product we know and work with that allows you to do exactly that is Heartbeat from Sysomos. You can measure and moderate only the business pages you are interested in
svarn
50%
50%
svarn,
User Rank: Apprentice
8/12/2011 | 5:24:42 PM
re: 10 Cool Social Media Monitoring Tools
Most of these solutions want to measure my personal Facebook and LinkedIn accounts, rather than the organization pages that I administer. Any suggestions for measuring just the organizational stuff?
News
Don't Collect Biometric Data Without Providing Notice
Lisa Morgan, Freelance Writer,  2/1/2019
Commentary
AI and the Next Recession
Guest Commentary, Guest Commentary,  1/24/2019
Commentary
The Title Machine Learning Engineer Will Start to Disappear
Guest Commentary, Guest Commentary,  2/7/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Security and Privacy vs. Innovation: The Great Balancing Act
This InformationWeek IT Trend Report will help you better understand and address the growing challenge of balancing the need for innovation with the real-world threats and regulations.
Slideshows
Flash Poll