It's quite interesting to see how social media is evolving to the point of becoming annoying, and this prompting articles, like this one, to help people get some space back in their email.
Notifications, groups, and stuff seemed like a good idea at the beginning. Something useful to keep up to date with the topics that interest you. Then, companies and individuals alike started to send too much unsolicited emails, notifications, and daily alerts.
They only got the opposite of what they expected, I believe, as people have started to unsubcribe from almost everything. Oh, well. Maybe one day they will learn.