Amazon Expands Twitter Trial To Wish Lists - InformationWeek

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9/25/2014
01:12 PM
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Amazon Expands Twitter Trial To Wish Lists

Twitter users can save Amazon products to their wish list by replying to tweets with the #AmazonWishList hashtag.

Twitter Revamp: 10 Things To Know
Twitter Revamp: 10 Things To Know
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Amazon announced its latest e-commerce collaboration with Twitter this week, a feature that lets you quickly add items to an Amazon wish list by replying to a tweet with the hashtag #AmazonWishList. This is the second time the companies have teamed up to capitalize on the growing social shopping trend. 

The #AmazonWishList hashtag only works with tweets from artists, experts, brands, or friends that include an Amazon.com product link, the company said.

When you reply to a tweet with the hashtag, Amazon will place the item on a new wish list called "#AmazonWishList," from which you can make purchases later. If you add Amazon Instant Video or Prime Instant Video titles, those will appear on your Watchlist.

Much like its last hashtag integration with the social network, your Twitter account must be public and connected to Amazon for it to work. To do this, visit your Amazon.com Social Settings page and click the Connect button. Twitter will ask you to authorize the Amazon app, which you can revoke at any time.

Before you jump in, there are privacy implications to consider. Because your Twitter account must be public for this feature to work, anyone who visits your timeline, follows the #AmazonWishList hashtag, or follows the account to which you replied could see your potential purchases. Your Amazon wish lists, however, can be made private; visit your Wish List homepage to update your settings.

[Popular social apps may track your every move. Read Location Tracking: 6 Social App Settings To Check.]

Amazon first partnered with Twitter earlier this year to launch #AmazonCart, a hashtag that places items directly into your Amazon shopping cart to purchase when you're ready. Its new focus on wish lists is a lower-pressure alternative, which could generate more interest.

According to analytics from Simply Measured, #AmazonCart was tweeted more than 157,000 times in the first two weeks following its launch, though activity and interest plummeted at the end. Given the timing of the #AmazonWishList launch -- just months before the holiday shopping season -- it's possible that this one may have a better chance of sticking.

Social shopping is still in its infancy as businesses and social networks have just begun testing the waters. In July, Facebook announced that ads from a handful of small and midsize businesses will feature a "Buy" button that lets you purchase a product directly from a business without leaving Facebook.

That same month, Twitter announced the acquisition of CardSpring, a payments infrastructure company that lets merchants create credit-card-linked promotions such as digital coupons, virtual rewards, and loyalty programs, then connect these promotions with purchases at their store.

Most recently, Twitter confirmed the launch of its own "Buy" button, which it is testing with a small percentage of US users and 29 artists, brands, and nonprofit organizations, including Brad Paisley, Home Depot, Burberry, and GLAAD.

To purchase a product or make a donation, Android and iOS users need to tap the Buy button, enter in shipping and payment information, then confirm the purchase.

"Users will get access to offers and merchandise they can't get anywhere else and can act on them right in the Twitter apps for Android and iOS," Twitter said at the time. "Sellers will gain a new way to turn the direct relationship they build with their followers into sales."

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Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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jagibbons
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jagibbons,
User Rank: Ninja
10/4/2014 | 7:53:06 AM
Re: Consumer culture taking over?
Even with aggregator tools like Hootsuite, Tweetdeck and a plethora of newer tools that are probably even more useful, I still can't keep up with every single tweet.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 4:05:14 PM
Better for Pinterest
The integration with Twitter just confuses me. This sort of thing, it seems, would be more useful on Pinterest where people are saving actual products -- not jabbering on in 140 characters or less.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 4:02:00 PM
Re: Consumer culture taking over?
Tweets -- especially ones that actually include a product link -- are flashes in a pan. That's the nature of Twitter; it's not a social site that's meant to be consumed tweet for tweet. What are the chances that you'll actually see a tweet with the Amazon product link? Slim to none, I'd assume. 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 3:59:48 PM
Re: Broadcast news
I can't imagine I'd ever use this feature.
pcharles09
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pcharles09,
User Rank: Ninja
9/25/2014 | 10:40:16 PM
Re: Broadcast news
@Laurianne,

I guess it only hurts if you don't get the gift AND your data gets sold.
jagibbons
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jagibbons,
User Rank: Ninja
9/25/2014 | 8:56:03 PM
Re: Consumer culture taking over?
It seems very ridiculous that anyone would open themselves up to fraud and additional marketing using this integration, but I'm sure it will be popular. Many Twitter users are already so open about so many things in their lives, that I'm sure they'll jump at this chance to save a couple of clicks. Don't get me wrong, I shop with Amazon all the time. However, I think I'll keep my professional Twitter account and my family Amazon shopping preferences separate.
D. Henschen
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D. Henschen,
User Rank: Author
9/25/2014 | 3:42:18 PM
Consumer culture taking over?
I'm just dumbfounded by the crass commercializm of social shopping apps and features that let people "like" brands and products and publically share those likes. This #AmazonWishList hashtag seems to have a lot of dependencies. For example, it only works with tweets from artists, experts, brands, or friends that include an Amazon.com product link, and your Twitter account must be public and connected to Amazon for it to work. I guess some shopaholics really care about brands and consumerism that much, but I wish people would spend their time on things that would be more beneficial to the world.

Let me know when you can #AmazonWishList world peace, an end to domestic violence, sane gun-control laws, and answers to hunger and homelessness in America (and elsewhere).
Thomas Claburn
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Thomas Claburn,
User Rank: Author
9/25/2014 | 3:21:04 PM
Re: Broadcast news
Creating an incentive to advertise for Amazon doesn't make social posting more appealing. Quite the opposite. 
Laurianne
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Laurianne,
User Rank: Author
9/25/2014 | 2:38:30 PM
Broadcast news
And by Tweeting your AMZN purchase wishes in public, provide even more data about yourself to marketers. Hmmm.
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