Facebook Ads Invade Apps, User Locations - InformationWeek

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10/11/2014
08:06 AM
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Facebook Ads Invade Apps, User Locations

Facebook launches two new data-based tools for advertisers: Audience Network, which places ads in third-party apps, and a tool that taps into your location.
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tjgkg
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tjgkg,
User Rank: Ninja
10/11/2014 | 4:27:14 PM
More Ads Are Coming Depending Upon Where You Walk
In New York City, a number of new transmission points have been placed around Manhattan that monitor where you have been and send adverts directly to your smartphone from local merchants. Not sure if this program has been activated yet but it is sure to cause a lot of issues from unsuspecting people who all of a sudden get an unsolicited message on their phone. I believe the technology is passive in that it does not gather any information from your phone, it just transmits ads out to the phone. Not sure if there is any way to block this intrusion. It is one thing to be on a free app like Facebook but another thing to be walking to work or a tourist and getting unsolicited spam. And will recipients be charged for this as well? Terrible. I hope it does not go through.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/13/2014 | 8:43:09 AM
Re: More Ads Are Coming Depending Upon Where You Walk
You can turn off Location Services for the Facebook app on your phone, but we'll have to see if there's an additional setting that lets you control this. My guess is there won't be, though. 
tjgkg
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tjgkg,
User Rank: Ninja
11/24/2014 | 10:31:11 AM
Re: More Ads Are Coming Depending Upon Where You Walk
You can also turn off location services just on the phone. That will disable it from all applications. Still it is a pain because you are essentially being followed.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/13/2014 | 8:46:35 AM
Re: More Ads Are Coming Depending Upon Where You Walk
Just to clarify, Facebook's ads will appear in your news feed, so it shouldn't cause much distraction. (Although some will say that Facebook ads are intrinsically distracting...)
tjgkg
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tjgkg,
User Rank: Ninja
11/24/2014 | 10:33:27 AM
Re: More Ads Are Coming Depending Upon Where You Walk
I must be one of the few people who does not have FB. However most everyone i know does and i can see the ads on the side of the page and in their news feeds. Same thing with Twitter. Why anyone gets involved with that is beyond me. I guess it is the price you pay for a free application.
danielcawrey
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danielcawrey,
User Rank: Ninja
10/13/2014 | 7:39:27 PM
Re: More Ads Are Coming Depending Upon Where You Walk
Facebook has always known that advertising was the ticket to making money. But it never talked about it early on – a smart move for sure. Now, it is true that Facebook has more user data than even Google.

This is why Google tried building its own social network, but people probably only need Facebook. And Twitter, of course, for short communication blasts. 
tjgkg
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tjgkg,
User Rank: Ninja
11/24/2014 | 10:37:47 AM
Re: More Ads Are Coming Depending Upon Where You Walk
Advertising was the only way to make money and to get the stock public. Fortunately for them they were the first to the market and they managed to beat out MySpace. Time will tell how long this lasts. Teenagers and other heavy users have been going to other sites.
PaulS681
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PaulS681,
User Rank: Ninja
10/11/2014 | 6:13:26 PM
facebook and privacy
Anything facebook does reaks of money making greed at the expence of the user. Granted there are ways to "opt out" of things like this like turning off location services but many use that for maps and GPS functions. It's just the cost of using a mobile device.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
10/12/2014 | 4:07:08 PM
SMB
Businesses that are location centric have a requirement to attract more customers to purchase their services and/or products, this makes gaining the maximum possible benefits from ROI on advertisements important. If Facebook can provide better ROI to SMB businesses then they will gain popularity with this crowd, as well as extra revenue. 
Somedude8
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Somedude8,
User Rank: Ninja
10/13/2014 | 11:48:27 AM
If an ad they must
If they are going to send me an ad, I guess I would rather it be for a pizza place down the street than something that is probably not at least geographically relevant.
Kristin Burnham
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50%
Kristin Burnham,
User Rank: Author
10/13/2014 | 3:51:59 PM
Re: If an ad they must
@Somedude8 I tend to agree. Facebook ads are here to stay, so they might as well be as relevant as possible. As Facebook developes new types of ads -- and we've seen many this year -- I'm more sensitive to the number of ads that appear in my news feed. 
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