Facebook Messenger Eyes Mobile Payments - InformationWeek
IoT
IoT
Software // Social
News
10/6/2014
01:05 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Facebook Messenger Eyes Mobile Payments

Facebook is testing person-to-person mobile payments via its Messenger app, according to a hacker who discovered the unreleased feature.

Facebook: 10 New Changes That Matter
Facebook: 10 New Changes That Matter
(Click image for larger view and slideshow.)

If you owe a friend money, Facebook could make it easier to pay that friend back. According to screen shots that surfaced this weekend, Facebook Messenger is equipped to handle person-to-person mobile payments.

Messenger's payment feature lets users add a debit card or use one already on file with the social network, according to Stanford University computer science student Andrew Aude, who discovered the unreleased feature using Cycript, an iOS and Mac OS X hacking tool. Credit cards were not supported.

The process to send a friend money is simple, Aude said. Users start by tapping a button inside Messenger and entering the amount. Then they tap a button to complete the transaction. Facebook keeps payments private; nothing is published to your news feed, he said.

[Popular social apps may track your every move. Read Location Tracking: 6 Social App Settings To Check.]

Behind the scenes, Facebook's payments feature is similar to Square, Aude told TechCrunch, which first reported the story. "The mechanism it uses is to debit one account, and then use some magical means to look up the bank account number of the recipient and ACH [Automated Clearing House] and deposit it, identical to Square Cash," he said.

The version that Aude discovered supported only person-to-person transactions, but notes he found within the code said that Facebook will support multiple payment attachments in the future.

Money transfers would propel Facebook into two very lucrative industries: remittances, in which foreign workers transfer money to people in their home countries, and the mobile payments market.

According to the World Bank, people channeled $404 billion in remittances last year, with transfer fees averaging about 8%. The mobile payments market will top remittances this year, reaching about $507 billion, according to Juniper Research.

Aude did not find any mention in Facebook's code of a fee it would charge users -- an incentive that could encourage people to choose Facebook Messenger over competitors such as Google Wallet (which lets you transfer money via email attachment), traditional banks, money transfer businesses, and services such as PayPal. In June, Facebook pilfered the president of eBay's PayPal division, David Marcus, to expand and monetize messaging.

During Facebook's second-quarter earnings call in July, CEO Mark Zuckerberg acknowledged that there would be "some overlap" between payments and its Messenger service, hinting that it could take "multiple years" to get it right.

"The payments piece will be part of what will help drive the overall success and help people share with each other and interact with businesses," Zuckerberg said. "We have a lot of work to do, and we could take the cheap and easy approach and just try to put ads in or do payments and make some money in the short term, but we're not going to do that."

Nevertheless, Facebook may struggle to gain users' trust. According to the 2013 Consumer Insights Report by the market research company Ovum, only 1% of respondents said they trust social networks to deliver mobile payments. In contrast, 43% of respondents trusted banks, while 13% trusted credit card companies.

Just when conventional wisdom had converged around the cloud being a software story, there are signs that the server market is poised for an upset, too. Get the 2014 State of Server Technology report today (free registration required).

Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
11/30/2014 | 6:19:05 PM
Re: facebook & trust
I couldn't trust Facebook with banking information, either. For people who use expensive transfer services often, though, I can see how this might be enticing.
PedroGonzales
50%
50%
PedroGonzales,
User Rank: Ninja
10/7/2014 | 9:31:17 AM
Re: facebook & trust
I still feel reluctant giving more of my information to Facebook.  I can send payments to individuals with my bank  using online banking. I do not see how it would replace other services.  It may add to another competitor to the world of online payments.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
10/7/2014 | 5:17:43 AM
Re: facebook & trust
Kristin, 

"Anyone see this as a replacement for other payments services you already use?"

Not me. I wouldn't use a payment service, or health service from Facebook. Also, Facebook sounds just like a copycat lately.  

-Susan

P.S. Remember that post of yours about taking long FB breaks? Well, I have succeeded and the experience has opened my eyes. I feel enlightened. :D 

-Susan
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
10/6/2014 | 8:34:06 PM
Re: facebook & trust
I agree, Lorna, though I'd still be very skeptical of using payments over Facebook as most people likely will be. Anyone see this as a replacement for other payments services you already use?
Lorna Garey
50%
50%
Lorna Garey,
User Rank: Author
10/6/2014 | 5:05:03 PM
Re: facebook & trust
Oddly enough, I'd be way more likely to use this service than one relating to discussing health concerns. The credit card companies that will inevitably, eventually be involved provide liability limits.

Now, you'd need to be nuts to link a debit card connected to your account. No wonder the feature is hidden.
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
10/6/2014 | 4:47:11 PM
facebook & trust
>only 1% of respondents said they trust social networks to deliver mobile payments.

Well, there's nowhere to go but up.
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll