Re: Event advertising
@Henrisha: I'm not convinced that FB is going about monetizing event ads in the proper way, though.
For instance, to be specific, the event I was specifically interested in that FB advertised to me was an upcoming gig by comedienne Amy Schumer.
Why not sell tickets for some of these events online through the event process? Then, not only is the client getting a better idea of how well the event ads are working, but Facebook is getting a direct commission/cut.
But then, Facebook perhaps prefers that they get a significant payday that isn't tied to performance, given their purported track record/public controversies about their practices...