Does anyone really want to buy on social media?
The logic of connecting social media with commerce has always seemed sound, up to a point - people would be more likely to buy stuff they saw their friends buying, or just products easily accessible through a medium where many people spend a lot of time. Yet experiments with building shopping experiences, or whole online malls, into Facebook and other platforms have been going on for years. They never seem to have caught on all that much. Is there something about the mindset of social media interaction that doesn't put people in a mood to buy?