Facebook Unfriends In-App Mobile Messaging - InformationWeek
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4/11/2014
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Facebook Unfriends In-App Mobile Messaging

Facebook is phasing out the in-app chat feature in its iOS and Android apps and wants users to download a separate app to chat with friends.

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Facebook's $19 billion purchase of WhatsApp earlier this year left many wondering what the future held for the company's own messaging app, Facebook Messenger. The social network's latest move makes its intentions clear: Messenger is here to stay.

Facebook confirmed that it plans to kill the messaging feature in its main iOS and Android apps and instead require users to download Messenger to chat with friends. Some Facebook users in Europe already received notifications alerting them to the change.

Users will have two weeks to download Messenger before the service in the main Facebook app disappears, according to TechCrunch, which first reported the news. Facebook will alert users several times before the feature disappears, though no date has been set.

[Get a grip on your account. Read 10 Most Misunderstood Facebook Privacy Facts.]

"We have built a fast and reliable messaging experience through Messenger and now it makes sense for us to focus all our energy and resources on that experience," a Facebook spokesperson said in a statement to InformationWeek.

Messenger is faster than the messaging service currently built into the main Facebook app, Facebook said. Separating the two will likely make its main app faster as well.

Speed aside, users might not be pleased with Facebook's mandate to require two separate apps. The social network maintains that although the apps might be separate, they will be seamlessly integrated. On iOS, for example, you can tap the blue banner in Messenger to return you to the main Facebook app. Facebook compares switching between the apps to moving from your news feed to your messages tab.

Facebook launched Messenger in August 2011 to compete in the increasingly hot mobile messaging market. Today, users can message individuals or groups of friends; share locations and photos; record voice messages; and place video calls.

Although the two apps share many of the same features, Messenger has yet to reach the same levels of adoption as WhatsApp. In a conference call announcing the WhatsApp acquisition, Facebook CEO Mark Zuckerberg acknowledged this and explained the two different uses: Generally, people don't use Messenger to communicate in real time, he said, while WhatsApp users do.

Although the change will affect most mobile app Facebook users, Facebook won't require it for lower-end Android devices with memory limitations -- these users can still chat in-app, the company said. Facebook's iPad app is not affected either, though that will likely change.

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Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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Lorna Garey
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Lorna Garey,
User Rank: Author
4/11/2014 | 5:29:15 PM
Re: Bizarre decision by Facebook
OK wait, which one is the talking heads that pop up on my phone? Is that going away?
Alison_Diana
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Alison_Diana,
User Rank: Author
4/11/2014 | 4:12:34 PM
Re: Bizarre decision by Facebook
I haven't seen it yet, but I agree with both of you in that this appears to be an odd backward step, one that totally disregards its acquisition of WhatsApp and users' preferences. Like many, I quite like the existing messaging system, primarily because it is integrated so i can message people as we see each other online, usually at odd hours of the day or night! The mobile vs. desktop approach is strange, too, at a time when all other developers are aligning policies in a move to platform independence. Will be interesting to see how it plays out
Kristin Burnham
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Kristin Burnham,
User Rank: Author
4/11/2014 | 2:58:15 PM
Re: Bizarre decision by Facebook
@David, Agreed -- it feels like a step back. Regardless of how smoothly it switches from one app to another, managing two apps degrades user experience.
David F. Carr
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David F. Carr,
User Rank: Author
4/11/2014 | 1:28:22 PM
Bizarre decision by Facebook
What's the advantage of a less integrated experience? If I want to check what's going on in Facebook from my phone, I want to be able to participate in either group or 1-1 messages, not switch between multiple apps.
RobertR447
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RobertR447,
User Rank: Apprentice
4/11/2014 | 11:04:43 AM
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