Facebook Unfriends In-App Mobile Messaging - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Social
News
4/11/2014
09:06 AM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Facebook Unfriends In-App Mobile Messaging

Facebook is phasing out the in-app chat feature in its iOS and Android apps and wants users to download a separate app to chat with friends.

10 Famous Facebook Flops
10 Famous Facebook Flops
(Click image for larger view and slideshow.)

Facebook's $19 billion purchase of WhatsApp earlier this year left many wondering what the future held for the company's own messaging app, Facebook Messenger. The social network's latest move makes its intentions clear: Messenger is here to stay.

Facebook confirmed that it plans to kill the messaging feature in its main iOS and Android apps and instead require users to download Messenger to chat with friends. Some Facebook users in Europe already received notifications alerting them to the change.

Users will have two weeks to download Messenger before the service in the main Facebook app disappears, according to TechCrunch, which first reported the news. Facebook will alert users several times before the feature disappears, though no date has been set.

[Get a grip on your account. Read 10 Most Misunderstood Facebook Privacy Facts.]

"We have built a fast and reliable messaging experience through Messenger and now it makes sense for us to focus all our energy and resources on that experience," a Facebook spokesperson said in a statement to InformationWeek.

Messenger is faster than the messaging service currently built into the main Facebook app, Facebook said. Separating the two will likely make its main app faster as well.

Speed aside, users might not be pleased with Facebook's mandate to require two separate apps. The social network maintains that although the apps might be separate, they will be seamlessly integrated. On iOS, for example, you can tap the blue banner in Messenger to return you to the main Facebook app. Facebook compares switching between the apps to moving from your news feed to your messages tab.

Facebook launched Messenger in August 2011 to compete in the increasingly hot mobile messaging market. Today, users can message individuals or groups of friends; share locations and photos; record voice messages; and place video calls.

Although the two apps share many of the same features, Messenger has yet to reach the same levels of adoption as WhatsApp. In a conference call announcing the WhatsApp acquisition, Facebook CEO Mark Zuckerberg acknowledged this and explained the two different uses: Generally, people don't use Messenger to communicate in real time, he said, while WhatsApp users do.

Although the change will affect most mobile app Facebook users, Facebook won't require it for lower-end Android devices with memory limitations -- these users can still chat in-app, the company said. Facebook's iPad app is not affected either, though that will likely change.

Trying to meet today's business technology needs with yesterday's IT organizational structure is like driving a Model T at the Indy 500. Time for a reset. Read our Transformative CIOs Organize For Success report today (free registration required).

Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Lorna Garey
50%
50%
Lorna Garey,
User Rank: Author
4/11/2014 | 5:29:15 PM
Re: Bizarre decision by Facebook
OK wait, which one is the talking heads that pop up on my phone? Is that going away?
Alison_Diana
50%
50%
Alison_Diana,
User Rank: Author
4/11/2014 | 4:12:34 PM
Re: Bizarre decision by Facebook
I haven't seen it yet, but I agree with both of you in that this appears to be an odd backward step, one that totally disregards its acquisition of WhatsApp and users' preferences. Like many, I quite like the existing messaging system, primarily because it is integrated so i can message people as we see each other online, usually at odd hours of the day or night! The mobile vs. desktop approach is strange, too, at a time when all other developers are aligning policies in a move to platform independence. Will be interesting to see how it plays out
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
4/11/2014 | 2:58:15 PM
Re: Bizarre decision by Facebook
@David, Agreed -- it feels like a step back. Regardless of how smoothly it switches from one app to another, managing two apps degrades user experience.
David F. Carr
50%
50%
David F. Carr,
User Rank: Author
4/11/2014 | 1:28:22 PM
Bizarre decision by Facebook
What's the advantage of a less integrated experience? If I want to check what's going on in Facebook from my phone, I want to be able to participate in either group or 1-1 messages, not switch between multiple apps.
RobertR447
50%
50%
RobertR447,
User Rank: Apprentice
4/11/2014 | 11:04:43 AM
Too much technology
How about less dependency on computer technology? Is the world too dependent on technology? Are people around you addicted to technology? Find out. Take the quick quiz:

http://www.returntoorder.org/take-survey-see-technology-control-life/
Commentary
Enterprise Guide to Digital Transformation
Cathleen Gagne, Managing Editor, InformationWeek,  8/13/2019
Slideshows
IT Careers: How to Get a Job as a Site Reliability Engineer
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/31/2019
Commentary
AI Ethics Guidelines Every CIO Should Read
Guest Commentary, Guest Commentary,  8/7/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Data Science and AI in the Fast Lane
This IT Trend Report will help you gain insight into how quickly and dramatically data science is influencing how enterprises are managed and where they will derive business success. Read the report today!
Slideshows
Flash Poll