How To Revive Social Business Adoption - InformationWeek

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IoT
IoT
Software // Social
Commentary
11/25/2013
09:36 AM
Dennis Pearce
Dennis Pearce
Commentary

How To Revive Social Business Adoption

Tracking your social business numbers helps you know when it's time to shift your strategy. Here's what to do when adoption slows.
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Dennis Pearce
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Dennis Pearce,
User Rank: Apprentice
11/26/2013 | 4:47:59 PM
Plotting an S-curve
I forgot to mention this in my post.  Trying to fit an S-curve using Excel is not the easiest thing in the world, but I found this handy web site that made it much easier:

http://stats.areppim.com/calc/calc_scurve_3par.php
RussellP720
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RussellP720,
User Rank: Apprentice
11/25/2013 | 10:14:08 AM
Great approach
Nice one Dennis -

"While that Massive Middle is your ultimate target, you can leverage the Early Adopters and Laggards to move them. To move the Massive Middle, look at the Early Adopters and listen to the Laggards."

a very sound approach, simple, straightforward and effective...
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