LinkedIn Tips: 5 New Things To Know - InformationWeek

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11/24/2014
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LinkedIn Tips: 5 New Things To Know

LinkedIn's latest updates include blogging and mobile app redesigns, adding certifications to your profile, a custom infographic tool, and WeChat integration.

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Following a quiet summer, LinkedIn ramped up activity this fall and rolled out a handful of new features and product redesigns.

Last month, the social network revamped its "Who's Viewed Your Profile" section with enhanced analytics to improve your network, profile, and job opportunities. It also launched new ways to manage your skills, endorsements, and recommendations.

Among those announcements are a handful of other lesser-known changes, including the ability to add certifications to your profile; blogging and Pulse app redesigns; a new tool to develop an infographic based on your work history; and LinkedIn WeChat integration.

Here's the lowdown on what's new.

[Ready to take your LinkedIn success to the next level? Read LinkedIn Tips: 10 Smart New Moves.]

1. LinkedIn Certifications adds credentials to your profile.
LinkedIn added a new section to profiles last week called Certifications, which lets you showcase professional certificates you've earned over the years. The company said that people who include certifications receive six times more views of their profile.

"It's more important than ever to make sure you stand out professionally in today's workforce, and our data suggests that adding certifications to your profile helps you attract opportunity," Dan Shapero, product manager at LinkedIn, said in a blog post. "With Add to Profile, professionals will get recognized and discovered based on the certifications that they've earned and knowledge gained."

You can add certifications to your profile in the Edit Profile view on LinkedIn. Find the option below the "Recommended for you" heading on the right side of the page. LinkedIn will ask for the certification name, certification authority, license number, and certification URL. You can also add dates.

2. LinkedIn redesigns its publishing platform.
LinkedIn launched its Influencers platform in 2012 for big-name businesspeople to share their career insights. It later extended this blogging platform to all users. In October, the company launched its first redesign of the feature.

The updated design lets you upload a cover photo, which the social network says makes readers 14 times more likely to click it. It also features updated formatting tools, such as a more prominent space for your headline, new subhead options, and a quicker way to upload photos and videos. LinkedIn also says that its updated WYSIWYG editor gives users a nearly identical idea of how posts will look when they're published.

3. "Professional Journey" visualizes your work history.
SlideShare, which LinkedIn acquired in 2012 for $119 million, added a feature last month that takes your LinkedIn profile information and turns it into an infographic that you can upload to SlideShare and share with other networks.

"SlideShare's new Professional Journey offers... a dynamic interactive look back at all that you've accomplished -- from your skills to where you were educated, from your years of experience to the types of positions you've held," LinkedIn senior project manager Arpit Dhariwal said in

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Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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Laurianne
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Laurianne,
User Rank: Author
11/25/2014 | 10:33:15 AM
Professional Journey
Your "Professional Journey" could be rather dull if you don't have interesting photographs, right? What do people think of this feature? Would you use it to skim a candidate's history?
vnewman2
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vnewman2,
User Rank: Ninja
11/24/2014 | 6:34:34 PM
Re: Blogging or bloating?
Further to my previous post, I usually log onto Linkedin because I'm confirming someone's request to connect and once I get there - it's like "now what?"

I feel like "the Bobs" in Office Space asking: "Well, what would you say... you do here?"
Brian.Dean
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Brian.Dean,
User Rank: Ninja
11/24/2014 | 6:33:13 PM
Re: LinkedIn blogging tool
Blog posts might be a good addition on social media. It would be nice if companies posted a blog along with a job opening because the usual bullet points as requirements that are desired do not communicate the entire picture. And, a blog might even be able to lower the cost of HR. Since, a lower number of candidates would only apply after reading a comprehensive post. 
vnewman2
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vnewman2,
User Rank: Ninja
11/24/2014 | 5:55:36 PM
Re: Blogging or bloating?
@Shane - Agreed.  It would be nice if Linkedin could pick one thing that they are good at and capitalize on it.  But since they don't, I'm guessing they aren't really sure themselves.  When you spread yourself thin like that, it's easy to lose yourself in the process.

What I think they are missing the mark on is having some sort of feature that acts as a big flashing light saying, "I'm looking for a new job, hire me!"  Maybe a little more subtle, but you get the idea...

 
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
11/24/2014 | 5:08:11 PM
Re: Blogging or bloating?
I agree with you there @tjgkg. As much as I think LinkedIn is an excellent resource for jobs, news, and networking, it's trying to hard to be a one-stop shop. Just feels like a crowded room lately. I guess that's what happens when you're a public company. More is more.
tjgkg
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tjgkg,
User Rank: Ninja
11/24/2014 | 4:02:17 PM
Blogging or bloating?
I think Linkedin is getting to be too much in terms of what it is offering their users. The last thing i want to start reading is a blog when i am trying to find a job or connect with someone. There are a lot of people who love reading the things they post and i do find it annoying to hve to wade through all these "updates" when looking for real information. Then your mailbox gets filled with email about "Say congratulations to...." or "Joe endorsed you". It really becomes a bit much after a while.
David F. Carr
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David F. Carr,
User Rank: Author
11/24/2014 | 3:41:13 PM
LinkedIn blogging tool
The blogging tool does seem to be a good way of generating more engagement when you have time to do more than just posting a standard status update. You can then share your post in LinkedIn Groups or send it to individuals you're connected with as well.

My latest experiment was a post about developing new web tools for Toastmasters clubs, which I shared in the Official Toastmasters Members group and also forwarded to a few people whose feedback I wanted.
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