Twitter Buy Button Allows In-App Shopping - InformationWeek

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9/9/2014
02:06 PM
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Twitter Buy Button Allows In-App Shopping

Tweets from select brands will feature embedded Buy buttons that let users make purchases without leaving Twitter's iOS or Android apps.

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Laurianne
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Laurianne,
User Rank: Author
9/10/2014 | 4:36:36 PM
Re: Better Twitter Buttons?
Even if i saw something I wanted to buy via Facebook, I think I would leave FB and go to the main site to buy it.
jastroff
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jastroff,
User Rank: Ninja
9/10/2014 | 4:21:49 PM
Re: Better Twitter Buttons?
Good point about protecting the privacy of purchases. I don't know what twitter will do, but to be safe, don't buy from Facebook? What's the answer?
vnewman2
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vnewman2,
User Rank: Ninja
9/10/2014 | 3:23:40 PM
Re: Better Twitter Buttons?
What I would like to know is does it then automatically tweet your purchase to the twitterverse?

I've been outted by Facebook on a couple occasions when I clicked some link to purchase in my feed - then my husband comes home and says - I see you went shopping today!  Blast!  Foiled again by Facebook.  I could see Twitter betraying my confidence as well.

Anyone know?
NEBiz
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NEBiz,
User Rank: Apprentice
9/10/2014 | 2:56:49 PM
Re: Better Twitter Buttons?
I do not see a button in my feed. All I see is a re-direct link to a Gumroad site on which to make the purchase.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
9/10/2014 | 2:24:55 PM
Re: Losing soul?
...just like Facebook. It's inevitable with nearly any free service.
Whoopty
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Whoopty,
User Rank: Ninja
9/10/2014 | 11:43:04 AM
Losing soul?
It was bound to happen eventually. Twitter had to find a way to monetise its audience in yet another way, but unfortunately it feels like the more adverts and money making ventures that it adds to our streams, that it loses a lot of what made it great. 

 
jastroff
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50%
jastroff,
User Rank: Ninja
9/10/2014 | 9:54:33 AM
Better Twitter Buttons?
The BUY button was inevtiable, but it's yet another service that goes the route of commerce and ads to stay alive. I wonder if there isn't a future for a good communications  tool that can self-support from the users. Twitter has great promise to be a better communication and information tool than it is now (imagine the button said "KNOW MORE, or LEARN MORE").

But, with so much of email and messaging being free for so long now, the financial model for social media, or at least the path to revenue, is commerce and ads.
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