Twitter's Enduring Struggle: ROI - InformationWeek

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3/20/2014
01:15 PM
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Twitter's Enduring Struggle: ROI

On the eve of Twitter's eighth birthday, businesses remain uncertain about the social network's true value, report finds.

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SachinEE
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SachinEE,
User Rank: Ninja
3/27/2014 | 7:06:57 AM
Re : Twitter's Enduring Struggle: ROI
I am just wondering if engaging existing customers might have a much higher value than 55 %. Because this is one thing that businesses are doing effectively on social media in my opinion. Customers of most of the brands now interact with them on their social media pages instead of any other forums.
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
3/25/2014 | 3:21:14 PM
Re: Re : Twitter's Enduring Struggle: ROI
The problem is that some of these businesses aren't comfortable with intangible results. How do you measure brand awareness? That one is big for businesses on Twitter, but it's still so difficult to track.
SachinEE
50%
50%
SachinEE,
User Rank: Ninja
3/25/2014 | 5:29:30 AM
Re : Twitter's Enduring Struggle: ROI
It is interesting to note what John Souza said. He terms social media as significant play in the marketing. On the other hand he gives the notion that businesses are unsure of its benefit and are mostly forced into having a twitter presence. It looks like businesses don't have a choice, they have to be there.
Madhava verma dantuluri
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Madhava verma dantuluri,
User Rank: Apprentice
3/24/2014 | 12:58:44 AM
ROI
Its always challenging to analyze the ROI from the Twitter.
Alison_Diana
50%
50%
Alison_Diana,
User Rank: Author
3/20/2014 | 3:55:56 PM
Re: Measuring Twitter
If Twitter helps brands build consumer engagement, I wonder if there's a premium enterprise service the company can offer businesses. 
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
3/20/2014 | 3:00:00 PM
Measuring Twitter
I think companies will start stepping back and asking themselves, "Ok what are we really using Twitter for and how are we measuring it?" I'm really surprised Twitter's analytics tools haven't taken off more with businesses.
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