Sony Ericsson Introduces Three Mobile Phones In Time For Holiday Sales - InformationWeek
02:35 PM

Sony Ericsson Introduces Three Mobile Phones In Time For Holiday Sales

The company hopes the phones, which boast advanced multimedia, camera, and e-mail features, will boost sales in the fourth quarter.

Sony Ericsson on Thursday introduced three new mobile phones in hopes of bringing in some additional sales for the holiday season to make up for a decrease in profits during the third quarter of this year.

Sony Ericsson said its W910 Walkman music phone and K850 Cyber-shot camera phone will be available in stores across selected markets starting this month. Both phones support third-generation (3G) cellular technology known as HSDPA, which makes downloading music and other content a lot faster.

The Sony Ericsson is adding more multimedia to its consumer phones including this W910 Walkman.
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The W910 is designed for entertainment, according to Sony Ericsson. It can be used for music, 3-D games, video, or high-speed Internet access. It has expandable memory and can store more than 900 songs on the 1GB memory stick micro that is provided with the phone.

The K850 has a built-in 5 megapixel camera with auto focus, Xenon flash, and video light for a better digital camera experience. It even has advanced features like photo fix for automatically fixing the light balance to create good-quality pictures. The camera phone can take nine pictures at a time, making it easier to choose the best one.

Sony Ericsson also announced the K630 -- what the company calls a "stylish all-rounder" -- that's designed for people who want to manage their work life and personal life in one mobile device. Like the other phones, it boasts fast data speeds with 3G HSDPA technology. It takes about 14 seconds to download a full-length music track on the phone, according to Sony Ericsson.

The K630 is preloaded with Microsoft's Exchange ActiveSync software, which allows users to mirror their PC inbox, receive e-mail, and write responses on the phone. Users get several personal e-mail options, including Hotmail, Yahoo, Google, and AOL.

On the entertainment and multimedia side, the K630 has a 2.0 megapixel camera and a built-in media browser, which is basically a menu bar from which the music player, video player, or photo gallery can be launched.

The K630 will be available in selected markets in the fourth quarter of this year.

Sony Ericsson has had a successful year so far in terms of sales. Since the launch of the W800 in August 2005, Sony Ericsson has sold 45 million units of its Walkman phones. Thirteen million units of its Cyber-shot phones have been sold, since the first phone launched in June 2006, according to the company.

Sony Ericsson on Thursday reported year over-year-volume growth of 31%. But net income declined by 10% for the third quarter ended September 30, 2007 to EUR267 million from EUR298 million in the same period last year. Sony Ericsson attributes the drop to the fact that it sold more lower-priced phones.

"Low and mid-tier priced models such as the W200 Walkman phone and simple 'talk and text' range of phones have been key volume drivers during the quarter, while the high-spec P1 smartphone and W580 slider Walkman phone have been well received and strengthen the portfolio at the higher-end," said Miles Flint, Sony Ericsson's president, in a statement.

Flint said for the remainder of the year Sony Ericsson will capitalize on a broader portfolio of phones, including Walkman models like the W910 and W960, and the K850 Cyber-shot.

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