Spam Prompts 11% Of Computer Users To Buy - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Spam Prompts 11% Of Computer Users To Buy

One in 10 computer users have bought something touted by spam.

It's no wonder there's spam, and lots of it. According to a survey released Tuesday, 11 percent of computer users have bought something touted by spam, and 9 percent have been ripped off by spam scams.

The poll, jointly conducted by Mirapoint, a message security vendor, and the Radicati Group, a research firm that specializes in e-mail messaging issues, found a surprising fraction of computer users actually open spam, buy its products, and get suckered into its bogus schemes.

Even if they're not purchasing spammed products, nearly 4 in 10 users (39 percent) admitted to clicking on the embedded URLs within spam. More distressing is that 57 percent of those polled who said they clicked on links also said they received more spam after they did. Relating cause and effect, it seems, is a dying art.

"If people stopped buying products from spam, spam would probably go away," said Marcel Nienhuis, an analyst at the Radicati Group.

The results released Tuesday confirm preliminary results the companies published based on initial research in March.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll