Startup To Help Companies Tap The 'Instant' In Instant Messaging - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Startup To Help Companies Tap The 'Instant' In Instant Messaging

Instant messaging continues to spread its tentacles into the business world in a meaningful way. With the launch this week of PresenceWorks Inc., companies communicating with large networks of suppliers and customers can keep current on so-called presence, or who among that network is online and prepared to conduct business at a moment's notice via an instant-messaging application.

PresenceWorks' software lets companies create a database of users who have made it clear they want to be alerted to immediate opportunities to make sales or purchases. The company then can push one-way messages directly to the desktop of someone using any of the four major instant-messaging services--America Online, Yahoo, ICQ, or Microsoft. Matt Smith, PresenceWorks founder and CEO, expects to encounter demand in a variety of vertical industries. "There are certain industries for whom E-mail is plenty fast, but there are more industries for whom you can never communicate fast enough," Smith says.

The software is purchased via a licensing agreement, and pricing varies greatly depending on factors such as anticipated traffic and depth of integration into a company's IT environment.

Ken Neusaenger, CEO of IT consulting firm ZettaWorks LP, already has seen the value of PresenceWorks and has persuaded one of his largest clients, a major semiconductor distributor, to deploy it. Neusaenger says the software adds meat to the growing corporate practice of setting up Web-based chat rooms for sales meetings. "Chat is great," he says. "But the minute you add presence, I can say, 'Hey, Mr. Customer, I've got something for you. Come here.'"

Analysts are enthusiastic about PresenceWorks' technology. David Ferris, principal of Ferris Research, which tracks messaging technologies, predicts that within four years, most corporate users of E-mail also will be using instant messaging. Gartner Group analyst Donna Fluss says the ability of users to determine whether they're online presence is detected makes PresenceWorks a potentially effective sales tool that stops short of being disruptive. Says Fluss, "Opt-in is the difference between success and failure."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Commentary
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
News
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll