9 Traits of Emerging Disruptors - InformationWeek

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5/25/2018
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Lisa Morgan
Lisa Morgan
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9 Traits of Emerging Disruptors

Disruption causes quantum shifts in industries and societal behavior by digitizing the analog, upending economic models and otherwise challenging the status quo. The disruptors differently and act differently than the incumbents. Let's look at how.
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They're unified

Image: Pixabay
Image: Pixabay

Disruptors are on a mission to affect major economic, business, industry, or societal changes. They have a vision and purpose that are woven into everything they do and the mindsets of their employees.

Incumbents often form a separate innovation group or hire a mover-and-shaker with a C-title, such as a Chief Data Officer (CDO) to lead a separate group. This powerful and brilliant executive, who typically comes from a high-profile tech company or a company in another industry, is given a massive budget, an enviable working environment and the freedom to hire the people necessary for success. However, there is a fundamental flaw in the approach.

"They set the group up [as a separate entity] for a whole bunch of reasons: 1) We know our culture will kill it if we put it inside the business and, 2) The kind of people we need working in that division are never going to work for our company if we try to hire them outright," said bestselling author and Sensei Labs co-founder and managing director Jay Goldman.

Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include ... View Full Bio

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