9 CIO Tech Priorities For 2015 - InformationWeek

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1/20/2015
09:06 AM
Doug Henschen
Doug Henschen
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9 CIO Tech Priorities For 2015

What's on the agenda for CIOs this year? Top executives at last week's NRF Big Show had plenty of advice for retailers, but these tips apply to any customer-facing company.
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Address data risks.
Data governance is becoming really important, said David Massey, SVP and CIO of Bealls department stores. Customers might be willing to share data. You might have opt-ins, and be following all PCI requirements, 'but what happens if customer data is misappropriated?' asked Massey, who is a member of NRF's CIO Council.

'Your reputation may be at stake, so you have to have conversations about what risks you are willing to take with the brand,' he said. You have to ask questions like, 'Are you adding value to the shopper experience using more customer data, and at what point does it become creepy?'

Consumers say they are increasingly open to sharing social, location, and mobile information with trusted retailers, according to a recent IBM Institute for Business Value study, yet many balk when asked to opt in. Some 42% of consumers see the potential benefit of sharing their location via GPS with retailers, but only 28% are willing to do so, according to the study. In addition, 54% of consumers see the benefit of sharing mobile phone numbers for text with retailers, but only 42% would actually share this information.

Address data risks.
Data governance is becoming really important, said David Massey, SVP and CIO of Bealls department stores. Customers might be willing to share data. You might have opt-ins, and be following all PCI requirements, "but what happens if customer data is misappropriated?" asked Massey, who is a member of NRF's CIO Council.

"Your reputation may be at stake, so you have to have conversations about what risks you are willing to take with the brand," he said. You have to ask questions like, "Are you adding value to the shopper experience using more customer data, and at what point does it become creepy?"

Consumers say they are increasingly open to sharing social, location, and mobile information with trusted retailers, according to a recent IBM Institute for Business Value study, yet many balk when asked to opt in. Some 42% of consumers see the potential benefit of sharing their location via GPS with retailers, but only 28% are willing to do so, according to the study. In addition, 54% of consumers see the benefit of sharing mobile phone numbers for text with retailers, but only 42% would actually share this information.

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SachinEE
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SachinEE,
User Rank: Ninja
1/20/2015 | 2:18:06 PM
Customer Satisfaction
Chico's really did a great job in reeling in the confidence of customers. Having the ability to choose from a range of technical attachments with your IOT without having to compromise on the facility is a great thing. If customers feel powerful, then they'll have more confidence.
SachinEE
50%
50%
SachinEE,
User Rank: Ninja
1/20/2015 | 1:59:08 PM
Trying to hit two birds with one stone
Adressing data risks and at the same time taking advantage of anonymous information without crossing a few boundaries isn't easy as it sounds. The common user is already skeptical about whether to trust the IOT because of all the cloud hacks happening around. 
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