Re: CDOs Replace CIOs?
overall, I think this boils down to two basic components, and both of them are good news for today's CIO. Firstly, the obvious point being overlooked in all these predictions is that this is all going to vary from organization to organization. Now, you could say that about anything, but it seems particularly true in this case. This whole change is because technology now plays a bigger role in the business than it did fifteen years ago - but exactly what that means depends on who you are and what you're selling. So, your role as CIO might change, or it might not, and the extent will vary. Your business might or might not need a CDO, and if they do, it might be just fine for you.
That leads into my next point. This whole thing doesn't have to be adversarial. We're saying that a lot of these CDOs are coming up from marketing, but not all of them have to. If your company decides that 'digital' means 'customer-facing' and IT means 'internally-facing', then you might have some decisions to make. You could become the CDO. Alternatively, if you like your current role, you could stay as the CIO and recommend someone for CDO you think would make a great partner. It doesn't have to be someone coming in to steal your thunder.