Re: CIOs Face Digital Leadership Problem
With all the talk about CMOs and and other dept. heads (not to mention the idea of new titles like CDO, etc.) taking the reigns on technology-focused projects, it's easy to see how CIOs may be running up against a bit of an identity crisis. Is it your job to lead the IT dept. in meeting business goals, or is it your job to be the ambassador of IT to the rest of the business, and let them decide how to use those resources, with you providing more of a supporting role. It's easy to say 'both', or 'it depends on your business', but neither of those really explains how to do that.
I think the smartest lesson comes back to this - 'digital' is no longer just one facet of your business. No matter what, it touches every aspect of your business. That means that the difference between a CIO ten years ago and a CIO today is that he has a hand in everything. It's closer to a CFO-style position where he's in charge of managing a limited resource that everyone in the company needs. Would a CFO let marketing manage a bunch of money without his say? Maybe, but only after signing off on that budget and establishing some guidelines.