Location Analytics + Maps: 10 Eureka Moments - InformationWeek

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7/23/2014
07:06 AM
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Location Analytics + Maps: 10 Eureka Moments

Multiple data sources combined with geographic information (GIS) technology can provide a new level of business insight. Ask smart questions and see where the data takes you.
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Locating electric car charging stations to ease pollutionUsing government census and economic data, along with mapping software from Esri and the Google Places API, analysts working for the San Joaquin Valley's air-pollution control agency identified the best locations -- above in dark blue -- of cities along Route 99 in California to place 'fast chargers' that work in 30 minutes to charge electric cars. Unlike the existing charging stations (flagged number 1 and 3 on the map) the blue areas are located where people spend time shopping, attending events, or going to doctor's appointments. That way, people can charge their cars while they are busy on errands and other activities.
(Source: California Center for Sustainable Energy)

Locating electric car charging stations to ease pollution
Using government census and economic data, along with mapping software from Esri and the Google Places API, analysts working for the San Joaquin Valley's air-pollution control agency identified the best locations -- above in dark blue -- of cities along Route 99 in California to place "fast chargers" that work in 30 minutes to charge electric cars. Unlike the existing charging stations (flagged number 1 and 3 on the map) the blue areas are located where people spend time shopping, attending events, or going to doctor's appointments. That way, people can charge their cars while they are busy on errands and other activities.

(Source: California Center for Sustainable Energy)

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fourcornerstone
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fourcornerstone,
User Rank: Author
7/24/2014 | 5:01:26 AM
SmartScan
SmartScan for me is what it is: a very smart move. It somehow minimizes the "noise" that often comes with big data, making it easier for enterprises to handle collected and stored information. But then it also reminds me of another comment, wherein data collection should not be so choosy as "unlabeled" data may prove to be useful later on. 
D. Henschen
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D. Henschen,
User Rank: Author
7/23/2014 | 9:39:54 AM
Store-location nuances are complex
I've talked to specialists in scoping out potential new retail store locations, and it requires very sophisticated analysis. Not only do analysts look at local economic and demographic information and how many potential customers are within X miles of the new location, they have to consider the potential impact on existing locations. It gets down to the level of looking at whether it's a left turn or right turn into parking lot, which can make a big difference in how willing customers are to visit a store.
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