Re: Will IT Miss The Digital Wave?
I do agree with some of the sentiments people are expressing here about the much-talked-about supposed CIO/CMO battle. The evidence of this trend is undeniable at this point, but as for where exactly it will go and what it will mean for IT... I think that's still up in the air. For example, in one line of thinking, if all IT is transferred to contractors, then there's still the same amount of jobs for IT... just in different places. Now, that may not be much comfort to someone who's looking at losing their job (or, less dramatically, their sway at their company) today, but it does go to show the diversity of the factors at play here.
Nevertheless, these are good tips for any IT pro, Chris. We talk plenty here on InformationWeek about how important it is to have a business-first mentality as an IT pro and not a technology-first, and this is basically a slightly different take on that idea from different angle. Still, when pressed with a new situation, people are likely to fall back on old (read: bad) habits, and a lot of IT execs may be retreating to 'keeping the lights' precisely because they're feeling the pressure. You're right to point out that that's a mistake.