Re: Digital watch vs Rolex??
"Pure mechanical art" -- that's a wonderful way to describe the appeal. I don't own a Rolex either, but I do own a Stuhrling watch that I absolutely love, and I think you've captured part of the reason. But I think of how BMW once resisted putting lots of big cupholders in its cars, since driving was supposed to be about the driving experience, not being distracted by drinking coffee or, gads, a Big Gulp. Today, BMW has a $100 million fund to invest in mobile apps. If the purist market shrinks by some notable share, then success could come to the companies that can keep the allure of mechanical art while effectively -- perhaps meaning invisibly -- blending in the digital element.