Truly the Internet is the wild west! We are tracked by multiple information vendors whereever we go in exchange for free apps. opinions, shopping, socializing and free-form surfing. It is not enough that we are bombarded by advertising. Our information is shared, tracked, monitored and yes, unwittingly stolen, all in the name of expeditious presentation or "enhanced user experience". The aspect of this that is truly frightening is the ability of predictive analytics to know exactly where you are going to be and what you will say and do next. So be on your best behavior boys and girls, because "big brother" is not only watching, he is waiting!