Start with Little Data
Good quote in the article: "I think one of the biggest things holding back general applicability [of big data initiatives] is businesses that can't get to their data."
Transform fragmented data architecture into an environment where business decision-makers have consistent, reliable information access and can make better informed business decisions. Fundamental 'little data' disciplines such as master data management, data governance, data lineage, and data staging fundaments are pre-requisites before to turning data into information, scaling business intelligence delivery, and achieving the insights required to gain competitive advantage.
Learn more about how little data management is a pre-requisite to Big data analytics at: