CIO + CMO = match made in corporate heaven
Personally, I see a real benefit coming from the collaboration between CMOs and CIOs. When you think about it, since the CMO is often charged with strategy, they are closely linked to the customers in terms of figuring out what services/solution they are looking for, and how to deliver them. By joining forces with the CIO, the CMO can help plan the roadmap of how these services will be delivered in the future leveraging technology which the CIO can then drive the planning and implementation of. This is where the innovation will most likely come from, and will help transition these organizations to more collaborative environments instead of the typical silos we are used to seeing.