First, you are correct that this transcends IT. It was not designed specifically for IT, it is just very applicable to the challenges that IT is facing as our world turns a bit. In terms of the elements of culture that the Culture Map addresses, it focuses on seven archetypes that represent cultural attributes such as teamwork, conflict, order, entrepreneurial thinking, reason and systems thinking. Each of these attributes represent both positive and potentially negative qualities. The relative strength of each of these attributes within each organization - and within different parts of the organization - make up their "cultural fingerprint" and help people to understand why the organization behaves in certain ways and, if that isn't the desired behavior, how to shape it. It is these deep rooted cultural markers that lay the foundation for all of the things that you are thinking about. Make sense?