Re: Kindle help
@soozyg, that's a great question. We've seen, in the case of "healthy food", that what customers say they want and what they're willing to buy (or in this case, use) can be two very different things. It's nice that Amazon has included the one-button help feature, but it would be interesting to see how many of their customers know that it's there and take advantage of it.
For what it's worth, I've found Amazon's "regular" support to be quite good. A couple of years ago I had a problem with the music downloader and ended up in a couple of extended de-bugging sessions with Amazon software development. I was stunned at the level of access and the lengths to which they were willing to go to solve my problem.