Esurance Puts Analytics Closer To The Customer - InformationWeek

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4/28/2015
11:50 PM
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Esurance Puts Analytics Closer To The Customer

A new rules-engine platform lets the insurance company offer more personalized packages when selling policies online. One of eight Elite 100 Business Innovation award winners.

Tolithia Kornweibel, VP analytics, Esurance

(Image: Esurance)

Tolithia Kornweibel, VP analytics, Esurance

(Image: Esurance)

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tzubair
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tzubair,
User Rank: Ninja
4/29/2015 | 9:03:01 PM
Data independence
"The data research team can quickly add those experiments by composing rules in R, rather than needing to go through a much longer IT development process"

I think that's a big step on its own. If the business users can themselves become tech-savvy and independent, it would greatly increase their productivity. You don't have to be dependent on the IT guys anymore and wait for them to give you reports. I think other organizations should encourage this behavior.
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