More than marketing
Great column. As someone who knows a number of smart young women with STEM aspirations, I think marketing IT as an attractive career is important, but not the whole story. The "S, E & M" parts of that acronym are in competition. Young people of both sexes tend to be driven by the idea of making the world a better place, and that makes healthcare, biotech, teaching math or science, and civil and alternative-energy engineering attractive options. Tech leaders need to make clear how technology intertwines and enables these and other areas.
There's competition for the best and brightest even within STEM.