Marketing Vs. IT? Here's A Better Approach - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
12/9/2013
10:40 AM
Chris Murphy
Chris Murphy
Commentary
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
100%
0%

Marketing Vs. IT? Here's A Better Approach

Join our live audio chat with Penske Truck Leasing's top IT and interactive marketing executives, who will discuss what it takes for their two disciplines to get on the same page.

Too much of the discussion about marketing and IT strategies treats the topic as a rivalry -- will marketing overtake IT in terms of tech spending?

Bill Stobbart's IT team rebuilt a Penske e-commerce site.

The reality looks a lot more like what's happened this year at Penske Truck Leasing, which revamped PenskeUsedTrucks.com, its B2B e-commerce site for used-truck sales, to give it more of a consumer appeal.

Penske faced the kinds of problems that blur the lines between marketing and IT, such as:

  • How do we integrate a legacy backend fleet-management system to work with a consumer-friendly website?
  • How should the user experience on a mobile site differ from the experience on a PC?
  • How do we get photos of used trucks on thousands of lots around the country onto one site?
  • Which search-engine optimization skills do we need to develop internally versus relying on consultants?

I'll interview Penske senior VP of IT Bill Stobbart and VP of interactive marketing Ann Walsh live on Tuesday, Dec. 10, at 2:00 p.m. EST/11:00 a.m. PST. You can register here to listen live on our site and ask questions via text chat, or you can catch the archive version.

Please join me and bring your own questions as we talk with Stobbart and Walsh about their e-commerce journey. (On the registration page, if you're already a registered member of InformationWeek.com, skip to the bottom of the form and sign in with your login. Once registered, if the audio player doesn't appear at first, please try refreshing your browser.)

We hope you'll join us on Tuesday, Dec. 10, for the second in our series of radio chats with accomplished technology leaders. 

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
RobPreston
50%
50%
RobPreston,
User Rank: Author
12/9/2013 | 12:27:10 PM
Re: Ask The IT Chief
It's also a good opportunity to learn how a CIO and marketing chief work together (rather than just fight for dollars).
Laurianne
50%
50%
Laurianne,
User Rank: Author
12/9/2013 | 11:20:43 AM
Ask The IT Chief
This chat is a great chance to ask questions directly. I know many of you are going through similar exercises where your IT teams are doing work that feels like you're launching an ecommerce business. Join us for the chat and learn from your peers.
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll