Coming from IT, its clear sports management and many fans enjoy the values presented in deep analytics. In the past few years, however, analytics have transposed to the actual players' psycho and neurologic attributes. Fans would likely never see this kind of data; only coaches. I say this because the athletes themselves are not being asked how they personally feel about such intense bio-profiling in conjunction with their performance stats. Analytics is becoming more invasive to athletes. It accounts for thought process, brain neural path discovery, personality traits, how they perceive, attain and store information and lots, lots more. Frankly, when I go to work it is not the type of privacy interrogation I'd be willing to deal with all the time.