The Internet Of Small Things Spurs Big Business - InformationWeek

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7/7/2014
09:06 AM
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The Internet Of Small Things Spurs Big Business

IoT scenarios that appear consumer-centric and disposable hold broad business opportunities.

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SunitaT0
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SunitaT0,
User Rank: Ninja
7/29/2014 | 5:26:10 PM
Re: Flip side
@jastro: Most consumers with this idea back against the ?wearable technology? domain. They simply have to reason to have their heartbeats measured per unit time. This mentality of consumers should be approached by developers in cunning ways otherwise they?ll lose market panache.
SunitaT0
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SunitaT0,
User Rank: Ninja
7/29/2014 | 5:20:29 PM
Re: Flip side
@laurianne: Developers also have to keep in mind many things while developing the IOT base. For example they have to change IOT development methods according to the demographic of a country or the market value of the country. They also have to keep in mind the competition offered by other companies and the product value. They must also keep the product in tune with the standards set by IEEE and other boards, and this standardization creates a whole plethora of problems for the developer to wrap his head around. 
Laurianne
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Laurianne,
User Rank: Author
7/8/2014 | 11:19:50 AM
Re: Flip side
@jastro The product makers have visions of demographic and location data dancing in their heads...but can they offer enough in return to consumers? That is the huge question.
jastroff
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jastroff,
User Rank: Ninja
7/8/2014 | 10:32:28 AM
Re: Flip side
>> The flip side of this is consumers may not want to buy disposable products that have sensors in them

Good point. It won't be too long before we all have "chips" and can be tracked.

 
Ariella
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Ariella,
User Rank: Author
7/7/2014 | 1:16:40 PM
Re: Flip side
@Laurianne I know some people like that. In order to still get the discounts, they switch off loyalty cards with like-minded friends to confuse the system that tries to track their purchases. 
Laurianne
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Laurianne,
User Rank: Author
7/7/2014 | 11:42:46 AM
Flip side
The flip side of this is consumers may not want to buy disposable products that have sensors in them. In fact, some may go out of their way to buy sensor-free products. Many people already say no thanks to loyalty cards...
Ariella
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Ariella,
User Rank: Author
7/7/2014 | 10:51:59 AM
Disposability
You bring up an interesting issue - disposability. Some electronics are now designed to be discarded after a certain amount of time has elapsed. One company even specializes in sensors that are to fit on a person's body that are supposed to be replaced every couple of weeks. But they assured me that they would priced to make that affordable. I suggested it can be viewd like contact lenses. Back in the early days, people kept their contact lenses for years. But today, most contact lens prescriptions are for the dipsoable variety. 
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