Top 10 Signs You're Not A Digital Business - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
4/2/2014
12:00 AM
Rob Preston
Rob Preston
Commentary
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Top 10 Signs You're Not A Digital Business

Consider the red flags that suggest your digital business strategy needs, ahem, a bit of work.

You've probably been hearing or reading the term "digital business," and some of you may be asking: What is it exactly? It's about companies in a range of industries changing the way they do business, especially with customers, using a range of digital technologies and approaches: mobile apps, data analytics, social networking, cloud computing, the Internet of Things, agile development. The movement started with the likes of Netflix in movie distribution and Amazon.com in retail, but no industry is untouched. Think of the digital innovations already changing the hotel, insurance, healthcare, media, automotive, energy, banking, and real estate industries, to name just a handful.

Does your company pass digital business muster? Or is it a laggard, an also-ran, a non-believer? To help you make that assessment, we bring you:

Top 10 Signs Your Company Isn't Cutting It As A Digital Business

10. Your company's App Store is run by Pop, a 70-year-old guy wearing an apron.

9. Your mobile strategy consists of upgrading the security on your executives' BlackBerry Curves.

8. Your e-commerce site has less customer appeal than a Woody Allen Kindercare Center.

7. Your analytics chief asks the janitorial staff to help with data cleansing.

Image: Mike Saechang.

6. Your business model eschews click-through marketing in favor of box tops.

5. Your CMO thinks Badoo and Tumblr are social diseases.

4. Your last "killer app" was written in Fortran.

3. Your data science team is buying its promising new big data sets from a Nigerian prince.

2. Your CIO thinks NoSQL is a movement to ban the likes of "Porky's Revenge" and "Weekend At Bernie's 2."

1. Your website gets fewer hits than the bong on Justin Bieber's private plane.

Add to the list by leaving your own snarky suggestions in the comments section below.

For more InformationWeek Elite 100 coverage and a complete listing of the top 100 companies, click here.

Too many companies treat digital and mobile strategies as pet projects. Here are four ideas to shake up your company. Also in the Digital Disruption issue of InformationWeek: Six enduring truths about selecting enterprise software. (Free registration required.)

Rob Preston currently serves as VP and editor in chief of InformationWeek, where he oversees the editorial content and direction of its various website, digital magazine, Webcast, live and virtual event, and other products. Rob has 25 years of experience in high-tech ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Tpizz1e
100%
0%
Tpizz1e,
User Rank: Strategist
4/3/2014 | 9:32:35 PM
Bieber
It is no cause for concern your website gets less hits than the Bong on Justin Bieber's private plane. If your website gets as many hits as Bieber's bong it would probably crash from too many users.
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll