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Strategic CIO // Executive Insights & Innovation

Value of Innovation Interview: Battery Ventures, Part 2

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Adrian Cockcroft, technology fellow at Battery Ventures, discusses how to decide which parts of the system are locked down and which parts should have the ability to migrate quickly at the IW Conference.

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The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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