Spot on! Seen it time & time again...
I really liked your article, it's spot on with regards to the wrong perception in the industrial markets of automotive, manufacturing and mining. So many companies trying to show off their fancy analytics and BI suite and utilize their high-dollar "data scientists" to mine the gold. Problem is, they don't have enough data nor industry knowledge of the challenges to provide any value. It all starts with VOC and the right data collection.