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The Real Value of Web Services

Now on stage at the Software 2007 Conference are CIOs from four large companies -- Fedex, Unilever, Disney, and Motorola. Rob Carter, CIO of Fedex, just said that by using Web services, Fedex is able to transform the whole paradigm of how and why customers use Web sites. Rather than relating to Web sites as "desinations" where users "go somewhere to do something," Fedex is using Web services to create "connections," where customers can embed features and technologies in their own applications an
Now on stage at the Software 2007 Conference are CIOs from four large companies -- Fedex, Unilever, Disney, and Motorola. Rob Carter, CIO of Fedex, just said that by using Web services, Fedex is able to transform the whole paradigm of how and why customers use Web sites. Rather than relating to Web sites as "desinations" where users "go somewhere to do something," Fedex is using Web services to create "connections," where customers can embed features and technologies in their own applications and create a connection between themselves and Fedex.

Editor's Choice
Mary E. Shacklett, President of Transworld Data
James M. Connolly, Contributing Editor and Writer