Study: AOL Search Leads In Converting Shoppers To Buyers - InformationWeek
IoT
IoT
News
News
2/15/2006
05:05 PM
50%
50%

Study: AOL Search Leads In Converting Shoppers To Buyers

When it comes to consumers buying products and services online, AOL is ahead of Microsoft, Yahoo, and Google, a Web analytics firm says.

America Online Inc. in January had the best rate for shoppers becoming buyers out of the four top search engines, a Web analytics firm said Wednesday.

AOL Search's conversion rate at business-to-consumer e-commerce sites was 6.17 percent, followed by Microsoft Corp.'s MSN, 6.03 percent; Yahoo Inc., 4.07 percent; and Google Inc., 3.83 percent, according to WebSideStory Inc.

A reason for the higher conversion rates was in the demographics of the search engines, Ali Behnam, senior digital marketing consultant for WebSideStory, said.

“With portals rich in content and services, AOL, MSN and Yahoo may tend to appeal toward a more buyer friendly demographic," Behnam said. "Google, meanwhile, may appeal to more browsers -- those with less of an intent to buy.”

Google is less focused on entertainment than its three rivals, and more focused on search.

Nevertheless, all the major search engines scored well above the average for all online search engines, which was 1.97 percent, WebSideStory said. That average was less than the 2.3 percent for the last three months of 2005.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
2017 State of IT Report
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll