Study: Companies Lack Comprehensive E-Business Plans - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Study: Companies Lack Comprehensive E-Business Plans

While just about every company claims a commitment to a strong E-commerce strategy, relatively few businesses are working with a comprehensive plan and the funding to back it up, according to the results of a survey released today by the consulting firm KPMG.

The study, conducted for KPMG by Benchmarking Partners, queried executives responsible for E-commerce in 48 companies--most with $1 billion or more in revenue--across automotive, aerospace, chemical, consumer, industrial, retail, transportation, and utilities industries. According to the findings, corporate E-business strategies tend to be tactical and housed within a department, rather than strategic across the enterprise--even though a majority of the leaders of these companies claim E-commerce is crucial to their ongoing success.

While nearly two-thirds of those surveyed pointed to E-commerce as one of their most important initiatives, only one-fourth have a centralized decision-maker for E-commerce. The reason? According to KPMG, it's because of a shift in what drives E-commerce. At one time, it belonged to technology; now, it is being driven by revenue goals and customer needs--therefore, sales and marketing people are joining the technology experts in defining E-commerce.

Less than half the companies interviewed have an executive with an E-commerce title; of those, only 40% own the E-commerce budget. Typically, their involvement is with the look and feel of Web sites as well as developing standards for tools and processes--but there was relatively little involvement at a strategic level.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Enterprise Guide to Edge Computing
Cathleen Gagne, Managing Editor, InformationWeek,  10/15/2019
News
Rethinking IT: Tech Investments that Drive Business Growth
Jessica Davis, Senior Editor, Enterprise Apps,  10/3/2019
Slideshows
IT Careers: 12 Job Skills in Demand for 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/1/2019
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll