Study: Companies Lack Comprehensive E-Business Plans - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Study: Companies Lack Comprehensive E-Business Plans

While just about every company claims a commitment to a strong E-commerce strategy, relatively few businesses are working with a comprehensive plan and the funding to back it up, according to the results of a survey released today by the consulting firm KPMG.

The study, conducted for KPMG by Benchmarking Partners, queried executives responsible for E-commerce in 48 companies--most with $1 billion or more in revenue--across automotive, aerospace, chemical, consumer, industrial, retail, transportation, and utilities industries. According to the findings, corporate E-business strategies tend to be tactical and housed within a department, rather than strategic across the enterprise--even though a majority of the leaders of these companies claim E-commerce is crucial to their ongoing success.

While nearly two-thirds of those surveyed pointed to E-commerce as one of their most important initiatives, only one-fourth have a centralized decision-maker for E-commerce. The reason? According to KPMG, it's because of a shift in what drives E-commerce. At one time, it belonged to technology; now, it is being driven by revenue goals and customer needs--therefore, sales and marketing people are joining the technology experts in defining E-commerce.

Less than half the companies interviewed have an executive with an E-commerce title; of those, only 40% own the E-commerce budget. Typically, their involvement is with the look and feel of Web sites as well as developing standards for tools and processes--but there was relatively little involvement at a strategic level.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Commentary
Study: Cloud Migration Gaining Momentum
John Edwards, Technology Journalist & Author,  6/22/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll