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Study: Europeans Spending As Much Time Online As Watching TV
A Yankee Group report also says 52% of European broadband users spend more than three hours a day onlune--twice as many as consumers with dial-up connections.
European Internet users are spending as much or more time online as watching television, research firm Yankee Group said Tuesday. And broadband users spend much more time online than consumers with dial-up connections, it said.
When European Internet users do turn to TV, they're far more interested in digital widescreen models, supported by DVD players and digital cameras, a recent survey by the company found. Analysts extrapolate from the survey data that the market is showing increasing interest in networking all of these devices together.
"The growing interest in on-demand entertainment and broadband media services is a significant new opportunity," Yankee Group analyst Graham Finnie said in a statement. "Consumers are spending heavily on new equipment ... now they need the service and networking options to go with them."
According to the survey conducted by the firm, 52% of European broadband customers spent more than three hours per day online; only 26% of Europe's dial-up Internet customers spent that much online time.
Europe's broadband base is also leading the way in home networking. The research firm found that 80% of the continent's multiple computer broadband homes were network-equipped, while only 30% of dial-up homes with more than one computer had networks.
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